Before we jump directly into the reasons, let us first understand what Google AdWords is. Google AdWords is a service related to advertising provided by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program lets businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
So, why use Google AdWords?
1. No huge initial Investment
This is one of the main reasons why businesses use Google AdWords. Google AdWords comes with a small initial investment. You need to pay only a small amount of money to create an AdWords account; thereafter you can bid on the best keywords. Therefore, with each click, a certain amount is billed and if no click happens, no amount is to be paid.
2. Set and monitor Budget
You can set and monitor your own budget with Google AdWords, thereby reducing any overspending. After the account is made, the bid for any keyword is independent of choice. Any keyword that is performing well can be bid high for better results. On the other hand, a keyword that is not bringing any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount.
3. Direct Target Traffic to a website
Google AdWords helps to bring targeted traffic directly to a website. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. The target traffic can be defined in terms of location and places as well. There are options through which you can specify a definite keyword for a specific location, therefore increasing the rate of visits and conversion.
4. Targeting ads locally
Google AdWords gives you an option for location targeting for display ads. You can target display ads for certain locations. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location.
5. Tracking success
With Google AdWords, you can track your success and take effective measures accordingly. You can use tools like ‘Get Clicky’ or ‘Google Analytics’ to track the reports of the Google AdWords campaign against keywords. This allows you to plan ahead with regard to a certain keyword or marketing campaign.