Blog 2018-08-17T13:42:21+00:00

April 2019

What is offline marketing? Offline/Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing include - print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc. Marketing tactics In today’s swarmed marketplace, Marketeers are struggling to get their brands noticed. They have various tools to choose from, whether to depend solely on traditional marketing or digital marketing or incorporate both marketing tactics. They have to keep their customers in mind. Brands should think like their customers and they must understand how their target markets are accessing and consuming information about their related industry. People talk about the death of traditional marketing methods in this digital age, yet hopefully this article can persuade you that despite everything, it has significant importance today and more than that, these strategies can be consolidated into your advertising procedure to altogether improve your Brand awareness and expand your [...]

March 2019

  Customers are losing faith in brand messaging: a recent study released by Edelman shows that only 48% of people in general trust businesses, down from 58% in 2017.   Internet users are less willing to respond to ads or branded content: last year, 25.2 percent of global internet users blocked ads on their connected devices. In parallel, news feed algorithm changes make it challenging for companies to reach their audience on social networks such as Facebook, Twitter or Instagram.   More and more businesses are integrating word-of-mouth marketing and employee advocacy into their marketing strategy to overcome those challenges and here are the reasons why:   The Marketing Value of Word-of-Mouth Word-of-mouth marketing or WOMM is the most trusted type of marketing you can find: a 2018 study found that 83% of consumers would be more likely to buy a product if it was recommended by a friend or family member. This is a trend that cuts across all demographics – even millennials [...]

Design communicates better than words hence, it is has to be the best in all ways,  Visual Creativity is the cornerstone that each business sets for their brand or product, Visual artwork posts are about going beyond the Idea of how you want your business to be promoted, it is highly effective in communicating through visuals and getting your message conveyed through the attention-grabbing illustrations and graphics. Real Techniques: Eye catching  graphics helps holding the attention of a viewer for a while and its crucial in competitive digital market with balanced and ideal colour palette, fonts, copy write, dimensions, Typography Skills, Images and layout techniques Visual information instil the actual idea in your head comparatively. An Impressive artwork, with accurate grid and brand specific tone matters a lot, as it is required to erect brand image on social mediums for those who fits your target audience. Graphics are the foremost elements in the digital mediums to boost your business and corporate in drawing the [...]

February 2019

Three things should be prioritized before creating strategies that is Content, Traffic, and Revenue that can totally play a role of booster in marketing the product or services we have on board with us. A good and quality content helps you acquire more likes and landing organic traffic to your page or website. Blogging and content generation is not about keep plodding up but also realizing the facts and trends on social media platforms to associate with. Each platform has different methods and strategies to work and on top of that, research is superior to initiate writing. Authenticity: A brand, should not be impetuous in creating the strategy but be clearer in every way whether its service or a product, instead of being ostentatious. Showing more than what you exactly are, can damage your brand image in the eyes of your consumers. Be straight and proud of what you serve, content should portray the image of the brand accurately in the market. If you [...]

January 2019

The way digital marketing has revolutionized in the past decade, it has given birth to many social media platforms which act as a business tool in marketing the projects. Instagram, one of the most used social media application has boosted the sales for many businesses. The way Instagram is amending its algorithm and adding changes for improvement day by day has reflected a lot of zeal and enthusiasm in helping a business. Without further ado, let’s dive into the different trends that can keep your business ahead of the game. Story Ads: With its increasing popularity, people have switched to story ad advertising as it’s the most productive when it comes to the marketing of the brands and services. With more attractive and eye-catching content such as boomerangs incorporated in the stories, it can be used as the most popular tool in the upcoming year. Brand Augmented Reality (AR) Filters: As the technology is enhancing day by day, the wide use of AR filters [...]

November 2018

In today’s world, almost everything has been digitized. An information is incomplete without facts and analytics, that’s where data plays its role. It is the collected form of factual details required for any particular process to be properly executed in digital world. How important is Data in terms of Digital Marketing Industry? Everything is somehow linked to the existence of data in Digital Marketing Industry. Those businesses that are developing themselves to adequately manage data are doing the right thing. They know that having comprehensive information will make their business thrive in today’s world as well as in future. What Kind of Data Is It All About? Facts, figures, audience preferences, past campaign results; in short everything. The more data is collected, the smoother it gets for a particular organization to work on their respective goals. However, all of this data has to be managed effectively otherwise your efforts could go wasted. Why Data Management has become a necessity?   While Data is dubbed [...]