Important Part Should Be Above the Fold:
The term ‘above the fold’ is a very traditional one. This strategy is based on the primary principle of making people get attracted to the page more and able to pay attention to the information it holds.
You can work with the same principle idea by keeping your landing pages above the digital fold. It is that point where the user must scroll to get more information.
This has already become a tricky thing to do since everyone is using smartphones and tablets. By identifying the average fold on every device, a brief headline and a sentence or two as the body copy will work.
Make a Clear Offer:
The best marketing practices are the ones that make the company look smart and also at the same time makes the customer feel smart as well. In order to boost your conversion rates, try to employ the strategy of making a clear offer to your viewers on your landing pages.
In order to plan your optimization strategy, you should work with the strategy of making your customer feel valued, smart, and appreciated.
A/B Test Everything:
The more A/B tests you run, the more accurate your data is. Your A/B test should include one change to any variant such as your CTA. This is a split testing strategy that refers to a randomized experimentation process.
In this process, two or more versions of a variable (web page, page element, etc.) are shown to various segments of website visitors at the same time to determine which version leaves the most effective and drives business metrics. This is also an effective strategy for landing page optimization.