As a writer, I believe that content is extremely crucial when it comes to your digital marketing success. However, with a great content strategy you can actually double the chances of success. For content strategies you can have a lot of great ideas, but it entails experimenting to take you and your company to the top. Not every content plan works out for every business but let me introduce you some amazing tried and tested strategies that work miraculously for almost everyone. In my experience, I have experimented with these ideas and discovered that they work. Here’s how:
Strategy 1: Reinvent your brand
Set aside a good budget to give a modern touch to the classics of your brand. Some beautiful and eye-catching photos are important for the success of your marketing, reinvent your brand in social sites with weight in photography like Instagram and Snapchat. Traditional companies have equal or more opportunities than the new ones by expanding into social media.
Strategy 2: Write a shocking headline
You’ll hardly ever fail with your content strategy if you put up shocking headlines to your content (like the headline of this blog – AHAHA). Make a habit of making content that makes everyone click on it (don’t ever post a clickbait – Period). The next most important factor is that you have the content interesting enough in those shocking headlines to keep them from closing it half way through.
Strategy 3: Respond
The best part of social media marketing is the two-way communication. The most successful content strategy would be to respond your customer. The more questions they ask, the better they get to know about your brand. You can also establish an automatic response to questions, so customers will know that you have heard them and will contact them. You must answer all questions in 24 hours to build a deeper connection and make happy customers because, no one likes waiting for an answer longer than that.
Don’t forget to cater the negative responses on your social media like Facebook and Instagram etc. Respond to them very politely, apologize for the inconvenience and even try and accommodate them to the extent you can.
Strategy 4: Use humor (but only if you are funny)
Entertainment is important (if not everything). When you make your customers happy, they react positively and have an overall good image of your brand in their mind. It also helps to convey important messages on a light note. Use comic or any other type of relevant humour, but don’t force it. You can also use your local language or phrases to create a more attractive, humorous and memorable content. Remember, the humor should never be offensive, and you must take into consideration the intrinsic values of your audience.
Strategy 5: Be Genuine
Believe it or not, it’s pretty easy for users to spot fake content on social media. If you are giving suggestions or tips on social media, make sure it’s not only for the sake of posting something to look genuinely caring, but it should always be with the good intention of helping people out. Be innovative in your space and give your clients unique tips that only you can give and let them take advantage of your expertise!
In conclusion: Let me fruitfully summarize everything that has been discussed above. Simply, go in the right direction and shake up your content strategy no matter how inconvenient it may look. And while you do that, you’ll find out strategies that work the best for your brand. Implement these 5 strategies and collect the reward of your input very soon.