Advertising is as important as food for brands or companies. Nowadays no one can escape mass media advertising for broad influence. There are many platforms through which we can promote the products and brands like Television, Magazines, Billboards, YouTube, Facebook, Movies, etc.
Kotler, a pioneer of marketing, suggested that different advertising strategies and appeals are the major notions of advertising, and it actually gains the attention of the majority of the audience.
Consumer behavior is changing and it is becoming a difficult task for advertisers and marketers to meet their evolving needs and demands. Advertisers come up with new strategies every time they launch a product or promote an existing product. In a world where globalization is increasing, the competition among brands or companies is becoming deeper, and fiercer, in a way that the customers are becoming more important.
The effectiveness of advertising depends on the advertising strategies, and how well they are developed and implemented to influence consumer buying behavior.
Effective Advertising Strategies:
There are many advertising strategies that make advertising effective and successful. We are going to discuss some of them in brief.
This is one of the best and most effective advertising strategies used to influence consumer buying behavior.
Comparing your products or services with your major competitor will provide you with a competitive advantage as customers will get more information about the products and be more informed. Comparative advertising can be implemented throughout every advertising medium.
Consumers pay proper attention to even minor details in product comparisons because they want the best services or products for them to purchase.
That is why a comparison of the products can be effective in influencing purchasing behavior if it has been utilized effectively.
Many people are inspired by their celebrities, they even purchase products or services which their celebrities use. This is one of the most effective advertising strategies used by advertisers to make ads more attractive and appealing to customers.
They create a positive quality and image of the brand that can influence the buying behavior of consumers.
It has been suggested that even if customers do not remember the product or service but they do remember the celebrity who appeared in an Ad. Many customers associate the brand with celebrities because of their strong presence throughout an advertisement. Through this effective advertising strategy brands can influence consumer buying behavior.
Humor in advertising is a tested strategy used by brands to positively impact the minds of consumers that remain memorable. Humor can create a more meaningful association between brands and customers.
But it can only be successful or effective if the consumers’ response is positive, otherwise, there may be something lacking in creating humor in ad advertising.
The major drawback in utilizing humor is that it does not always be effective, because of its sensitivity. If the humor targets some culture then it will get negative feedback from the customers. So it has been suggested to utilize it in a way that does not offend anyone.
It is a great method to indirectly promote your brand to your potential consumers by offering them educational and informative yet attractive information or content. It has now become common that advertisements are based on this marketing strategy to increase their social media presence.
Content marketing can establish your brand as the authority and create your reputation online, SEOs can help you with the ranking of your social media page, website, and other content, they have the expertise, if a search appears with the phrase “social media advertising Dubai” then your content will be on top ranking with effective SEO techniques.
Whenever you publish the latest information, your potential or existing customer will consider you reliable. The visual representation may grab the attention of users or readers and merge them with informative content. It will give you the benefit that the visitors to your site will spend more time, so use this advertising strategy more effectively.
Various reasons pursue the customer’s attention and the response to its various advertising appeals to the impact of consumer purchasing behavior. People are emotional, they do things if they are inspired by emotions. Instead of cognitive thinking, emotions have a more effective impact on the actions of consumers. Brands use this strategy to their benefit to promote their products or services.
Emotions are essential to the effectiveness of advertising. They play with emotion to strategically manipulate the feelings of consumers. The ads with emotions are not just for likes but they create great rates of conversion. If you want to make your product successful then target someone’s emotions, it is always effective.
Many advertisers or marketers face the problem of selecting effective advertising strategies to positively influence consumer behavior. They think that if they choose any of the strategies they will get successful, but they ignore the fact that every strategy is not effective every time.
You need to make a choice based on which customer you want to target if you want to pursue the customer who is using other competitor’s products the comparison advertising will be effective instead of using emotions.
We recommend you choose the strategy that suits your needs so that you can get successful campaigns. Let us know in the comments below how you liked our blog.