Blog 2018-08-17T13:42:21+00:00

July 2019

Before taking up any job, we always study the organization in question. Checking out where current employees started and where they are now, and how long this took are just a few of the easiest ways of figuring this out. Nobody wants to take up a job without growth potential, and look forward to challenging themselves. Setting yourself apart from the get go is essential in garnering the positive attention and appreciation needed.   Climbing the ladder involves the implementation of a set of methods. Aside from the obvious hard work and dedication, it involves being the employee your peers look up to. Your supervisors tend to take notice when you play the role of the “fixer” that your co workers respect and go to for assistance, or advice. No success is the result of a singular person’s efforts, hence being open to critique and following it shows an open mind, which carries onto being an essential characteristic for any aspiring leader. As you [...]

Marketing is about engaging with your audience at the right place and time. Today, that means you have to meet your audience where they already are - the internet. Digital marketing is the new wave, and the internet provides businesses with the range to reach out to and create more customers. Here are a few unique tips that will help you yield more results from your digital marketing campaign. Use a Visual Tool Visual elements make you stand out from your competition. Using tools such as video ads or even catchy logos, fonts, color schemes and so on can help your audience recognize you. Following an overall aesthetic will help in maintaining engagement with your audience. Allow yourself to refresh your image so that your target audience does not get bored. Keep Your Content Mobile Friendly In the age of the smartphone, there is a very high chance that your audience is viewing your website/ads through their phones. In such a fast-paced world, even [...]

June 2019

Teamwork is a joint effort of team members to achieve common goals and objectives of a company in the most effective and efficient way. Some people don’t like working in teams. They prefer solo projects rather than engaging in any activity that requires a teamwork. Why are people against teamwork when they are so much advantages of working as a team? Here are few benefits of working in teams: Idea Generation One of the greatest benefits of working in teams is the generation of new ideas. When people sit, discuss and brainstorm together that’s where new ideas come up, which is very beneficial for the company because it boosts their creativity. Learning new things Teamwork is essential in the workplace as it brings people together from different backgrounds and levels of experience. Projects which involve teamwork, serve also as an opportunity for professional development and learning. Because when people with different cultures and backgrounds come together and work, that’s where they learn new skills [...]

May 2019

What is Twitter and Why should you use it? Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users follow other users. If you follow someone you can see their tweets in your twitter 'timeline'. You can choose to follow people and organizations with similar academic and personal interests to you. You can create your own tweets, or you can retweet information that has been tweeted by others. Retweeting means that information can be shared quickly and efficiently with a large number of people. Why use Twitter? Twitter has become increasingly popular with academics as well as students, policymakers, politicians and the general public. Many users struggled to understand what Twitter is and how they could use it, but it has now become the social media platform of choice for many. The snappy nature of tweets means that Twitter is [...]

April 2019

What is offline marketing? Offline/Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing include - print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc. Marketing tactics In today’s swarmed marketplace, Marketeers are struggling to get their brands noticed. They have various tools to choose from, whether to depend solely on traditional marketing or digital marketing or incorporate both marketing tactics. They have to keep their customers in mind. Brands should think like their customers and they must understand how their target markets are accessing and consuming information about their related industry. People talk about the death of traditional marketing methods in this digital age, yet hopefully this article can persuade you that despite everything, it has significant importance today and more than that, these strategies can be consolidated into your advertising procedure to altogether improve your Brand awareness and expand your [...]

March 2019

  Customers are losing faith in brand messaging: a recent study released by Edelman shows that only 48% of people in general trust businesses, down from 58% in 2017.   Internet users are less willing to respond to ads or branded content: last year, 25.2 percent of global internet users blocked ads on their connected devices. In parallel, news feed algorithm changes make it challenging for companies to reach their audience on social networks such as Facebook, Twitter or Instagram.   More and more businesses are integrating word-of-mouth marketing and employee advocacy into their marketing strategy to overcome those challenges and here are the reasons why:   The Marketing Value of Word-of-Mouth Word-of-mouth marketing or WOMM is the most trusted type of marketing you can find: a 2018 study found that 83% of consumers would be more likely to buy a product if it was recommended by a friend or family member. This is a trend that cuts across all demographics – even millennials [...]