Blog 2019-11-28T11:44:38+00:00
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September 2020

Marketing is a quickly evolving field. The new campaigns, ads, discoveries – can become stale as early as within 24 hours. As the new technologies, software and applications are developing; the breakthrough rate is increasing. This has not just led towards an increase in digital marketing but also pushed conventional marketing up a notch.  If businesses are not fast-paced in with the evolving marketing they can crumble in between marketing giants. Companies should be performing tasks in a manner so they stay updated with the changes in the marketing industry. With all the hustle and bustle in the marketing industry – people tend to believe whatever misconception is thrown at their way. This gives a greater ground to the myths to breed which leads to the marketing mishaps people make. Here are the biggest marketing myths which need to be debunked in order to ace in the marketing industry: Negative Feedback should be ignored Whenever a brand starts marketing on social media – they [...]

The digital world is evolving like never before – one day you know something is trending; the other the trend dies down and something else surfaces on the internet. In amidst of all the trend shifting you may wonder how the applications survive? But, what are the winning factors behind the applications which keep them surviving and sustaining over the other apps. There are a lot of factors – we identified five factors to consider before you build your own app. Supporting Platforms You will first have to consider the platform where your app will be located. The two ideal platforms are Android and iOS – where as per the statistics Android wins when it comes to locating your app. Along with deciding on the platform you, should consider the devices where your app would be operated. A device works as per its operating system – This idea gives you a perspective that how you want to build your app – as the specifications, [...]

August 2020

The year 2020 brought with it a myriad of challenges in a wake of a rising pandemic which everyone came to know as COVID19. The corona virus disease spread far and wide in a matter of months and soon the world found itself facing the greatest pandemic since 1919. A century had passed and people had forgotten the lessons learned from the 1919 pandemic, when the Spanish flu took the world by storm and citizens were forced to remain indoors and follow social distancing procedures, much like the scenario we are facing today! However, we couldn’t simply shut down. We needed a way to adapt to the sudden change brought upon us. Businesses had to adapt the manner of conducting their day to day affairs while governments had to come up with a plan of action to combat this rising pandemic. If everybody stayed indoors then the economy would suffer, which would intensify the gravity of the situation. And so, the businesses and professionals [...]

July 2020

TikTok started its life as musical.ly and afterward experienced an extraordinary rebranding to give us what we have come to know today. Beginning as a relative obscure, TikTok now has roughly 800 million monthly users, is accessible in 154 nations and 39 different dialects. As of 2020, SensorTower reports that TikTok has been downloaded more than 1 .5 billion times. Furthermore, TikTok was the seventh most downloaded mobile app of the decade ending in 2019. With download numbers giving no indication of dropping, TikTok is now being considered as the future's biggest social network. In 2020, TikTok looks like it could become a major player in just about every market in the world. TikTok isn’t a network for engaging with friends (like Facebook and Instagram), it’s a place where people get entertained. But if you are already managing Instagram, Facebook, and other platforms for what reason do you have to invest time into yet another platform? There are plenty of reasons with respect to [...]

April 2020

Mystic is making “Work From Home” work. We agree things are hard right now, but there are a few things that are making us smile including, Zoom fun activities, employees being able to communicate more by having a home like environment while on camera and inspiring companies responding to COVID-19 with genuine compassion. We believe it’s easy to be a leader when things are going well, but much tougher to lead when things are going badly and it’s really comforting to see organizations address the COVID-19 difficulties with such inventiveness, heart and consideration. Minimizing the impact of COVID-19 has become top priority the world over, and advertising industry has been at the forefront of driving necessary steps to stem the outbreak. It's been a state of reflection for a ton of organizations, as advertisers all around the world are stopping to assess their advertising efforts and determine if it’s really driving value. What can be cut with insignificant effect? What could be unfavorable to [...]

We as a whole realize that video content is viable and resounds well with audiences. Truth be told, for the fifth line in a year, advertisers have said that video as a form of marketing or sales content is getting increasingly important. Reference: www.smartinsights.com Basically, video unites two things that grab our eye like nothing else: movement and noise. Both these features play a significant role in conveying an efficient message. As opposed, content depends on a particular selection of words, punctuation and visual cues to establish an ideal pace. A video can include text, music, photographs, links, and even podcasts. Note that absolutely no other medium has this ability! This makes video the king of all contents. Videos help deliver messages more effectively while also striking an emotional chord through visual and auditory storytelling elements not present in text. The advancement of improved mobile devices has empowered broad video utilization – available always and at any time. Video content is in right now, and [...]