Blog 2019-11-28T11:44:38+00:00
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March 2019

  Customers are losing faith in brand messaging: a recent study released by Edelman shows that only 48% of people in general trust businesses, down from 58% in 2017.   Internet users are less willing to respond to ads or branded content: last year, 25.2 percent of global internet users blocked ads on their connected devices. In parallel, news feed algorithm changes make it challenging for companies to reach their audience on social networks such as Facebook, Twitter or Instagram.   More and more businesses are integrating word-of-mouth marketing and employee advocacy into their marketing strategy to overcome those challenges and here are the reasons why:   The Marketing Value of Word-of-Mouth Word-of-mouth marketing or WOMM is the most trusted type of marketing you can find: a 2018 study found that 83% of consumers would be more likely to buy a product if it was recommended by a friend or family member. This is a trend that cuts across all demographics – even millennials [...]

Design communicates better than words hence, it is has to be the best in all ways,  Visual Creativity is the cornerstone that each business sets for their brand or product, Visual artwork posts are about going beyond the Idea of how you want your business to be promoted, it is highly effective in communicating through visuals and getting your message conveyed through the attention-grabbing illustrations and graphics. Real Techniques: Eye catching  graphics helps holding the attention of a viewer for a while and its crucial in competitive digital market with balanced and ideal colour palette, fonts, copy write, dimensions, Typography Skills, Images and layout techniques Visual information instil the actual idea in your head comparatively. An Impressive artwork, with accurate grid and brand specific tone matters a lot, as it is required to erect brand image on social mediums for those who fits your target audience. Graphics are the foremost elements in the digital mediums to boost your business and corporate in drawing the [...]

February 2019

Three things should be prioritized before creating strategies that is Content, Traffic, and Revenue that can totally play a role of booster in marketing the product or services we have on board with us. A good and quality content helps you acquire more likes and landing organic traffic to your page or website. Blogging and content generation is not about keep plodding up but also realizing the facts and trends on social media platforms to associate with. Each platform has different methods and strategies to work and on top of that, research is superior to initiate writing. Authenticity: A brand, should not be impetuous in creating the strategy but be clearer in every way whether its service or a product, instead of being ostentatious. Showing more than what you exactly are, can damage your brand image in the eyes of your consumers. Be straight and proud of what you serve, content should portray the image of the brand accurately in the market. If you [...]

January 2019

The way digital marketing has revolutionized in the past decade, it has given birth to many social media platforms which act as a business tool in marketing the projects. Instagram, one of the most used social media application has boosted the sales for many businesses. The way Instagram is amending its algorithm and adding changes for improvement day by day has reflected a lot of zeal and enthusiasm in helping a business. Without further ado, let’s dive into the different trends that can keep your business ahead of the game. Story Ads: With its increasing popularity, people have switched to story ad advertising as it’s the most productive when it comes to the marketing of the brands and services. With more attractive and eye-catching content such as boomerangs incorporated in the stories, it can be used as the most popular tool in the upcoming year. Brand Augmented Reality (AR) Filters: As the technology is enhancing day by day, the wide use of AR filters [...]

November 2018

In today’s world, almost everything has been digitized. An information is incomplete without facts and analytics, that’s where data plays its role. It is the collected form of factual details required for any particular process to be properly executed in digital world. How important is Data in terms of Digital Marketing Industry? Everything is somehow linked to the existence of data in Digital Marketing Industry. Those businesses that are developing themselves to adequately manage data are doing the right thing. They know that having comprehensive information will make their business thrive in today’s world as well as in future. What Kind of Data Is It All About? Facts, figures, audience preferences, past campaign results; in short everything. The more data is collected, the smoother it gets for a particular organization to work on their respective goals. However, all of this data has to be managed effectively otherwise your efforts could go wasted. Why Data Management has become a necessity?   While Data is dubbed [...]

October 2018

Here we are talking about one of the most effective social networks for businesses. There are multiple factors that make LinkedIn the best platform to get business leads, a few of which are mentioned below! It has millions of business professionals from around the world. Connecting with each other is very much easy and convenient. Up to 30,000 connections can be added that means thousands of possible business leads. This social network is specifically structured for companies and business professionals. Increased Marketing Efforts Like any other social media platform, a business has to be more active and vigilant in terms of its existence on LinkedIn. The more a company’s profile is active, the more its content will be shared. Ultimately it will have more followers and will probably catch the attention of the prospective clients. Network Growth Every entrepreneur has to focus on increasing their LinkedIn connections. This is an extremely effective way to generate authentic business leads while getting in touch with connections. [...]