Mystic – is a UAE-based agency; serving clients from around the globe.

You must be wondering about the brand story of Mystic so, Every ship has a creator, a captain, and an anchor. On a bright sunny morning, A passionate young man, Abdullah Gadit planned and ideated his goal and brought it to life and that is Mystic.

He just did not only create the ship but also captained it and became its anchor whenever the ship hit a rock bottom.

Today – it’s been a decade that Mystic has been running in the industry with 100% customer satisfaction and work that speaks for itself.

Now let’s learn about the brand story of Mystic – to understand the strategy, struggle, and win of Mystic.

In one sentence, tell us about Mystic.

Mystic is one of the leading agencies in UAE – just under a decade!

Brand Story : HOW LARGE IS THE TEAM AT MYSTIC? HOW DID THEY TAKE THE COVID HIT?

When the UAE market suffered from the dread of COVID-19, as per the response measures businesses went on hold which affected the agencies directly.

Covid has beem a big setback in the brand story of Mystic but Thankfully, we have a team who has worked tirelessly through, when we moved to remote working – we had planned with foresight and our team executed it with us really well.

We thank God each day that in a digital space, the demand for work shifted but the work continued and we were in a position to take on new clients.

WHAT MADE ABDULLAH GADIT COME TO A POINT WHERE HE PLANNED TO BUILD HIS OWN COMPANY?

He was a marketing expert and he felt if he won’t work for his own dream then he will have to work for someone else’s dream. So, why work for someone else’s dream when you can work for your own? And, of course, it was a risk back then but we took it anyway – so that was the highlight of Mystic’ s Brand Story and now it has been a decade to Mystic. 

WHAT ARE SOME UNEXPECTED CHALLENGES THAT YOU FACED WHEN YOU WERE GETTING STARTED?

As any new agency, we did feel a threat from the giants already working in the market – but what’s a startup without struggle?

If we discuss our brand story so, we turned our threats into opportunities and we believe that learning never ends. The key to facing any challenge is that you should never stop learning.

Out of everything, in a decade as an entrepreneur, I wasn’t prepared for a challenge like COVID-19. But each day is a new learning – I am still proud of how Mystic took this challenge and came out stronger from it.

HOW DO YOU MEASURE PROGRESS AS AN AGENCY?

As an agency, measuring success is something we always work on. Measuring effort is very common but since we believe to be the innovative and effective agency in the UAE, we keep working to be better.

If we talk about our brand story, We keep our focus on the results, our scope and quality of work are really important to us, we value buyer’s remorse and most importantly the relationship and trust with both our clients and the employees because without a positive relationship with them – we know that our ship would sink.

LASTLY, WHAT ADVICE WOULD YOU GIVE SOMEONE IF THEY WANT TO START THEIR OWN AGENCY?

Take risks, take risks, take risks. It’s your dream and remember that no one will fulfill it for you. There are a lot of case studies and research to learn about the market trends and industry.

Most importantly, do it for the passion and your purpose and not for the money!