In a world that is constantly increasing its horizon with respect to visual expression and communication, finding a graphic designer that suits your needs is no less of a task!

In today’s digital age, where visual communication is paramount, having a skilled graphic designer on your team is essential.

Whether you’re a small startup or a large corporation, finding the perfect graphic designer can be a game-changer for your brand’s identity and marketing efforts. But with so many talented designers out there, how do you go about choosing the one who’s the perfect fit for your organization?

Choosing the Perfect Graphic designer:

From a Creative head’s perspective:

In a world driven by visual storytelling, graphic design stands as a cornerstone of effective communication. Whether you’re a startup on the rise, a well-established corporation, or anything in between, the quest for the perfect graphic designer is a pursuit worth its weight in creativity.

So, I am breaking down to you how I, as a creative head at one of the leading advertising agencies, have built my team! Let us just start with a few basics and quickly have a look at some features that define a perfect Graphic designer:

1) Creative

2) Proactive

3) Analytical

4) Empathic

5) Versatile

The 8 main tasks of a graphic designer:

A graphic designer, contrary to what many may think, is not someone who only makes sketches and presents you with the design of your dreams the first time. Not really, a designer has to work a lot and long hours of work.

From my experience, Graphic designers work on so many crucial tasks that seem trivial to an ordinary mind, but are the backbone of the company image.

In particular, the 8 most important tasks that the designer who works independently or independently must do are:

1) Capture the business philosophy of its clients.

2) Analyze, create, and update the identity of brands.

3) Create sketches to interpret the tastes of the client.

4) Perform different reviews of the works.

5) Provide recommendations and marketing solutions.

6) Meet deadlines.

7) Keep your clients informed about trends.

8) Have an action plan in case of possible work failure.

This profession involves a long process of creation and work of attention and maintenance with clients.

Now the question stands;

How to find a graphic designer and hire the best?

As I have been saying, identifying a good professional in this area is very important in order to be able to make a final decision. Be assured that your designer is professional and passionate about his work, & he will not stop until he hits the nail and keeps your corporate image in line with today’s world.

Selection criteria to choose the Perfect Graphic Designer:

Before rushing and selecting the right professional for you, once you have taken note of everything that I have told you so far, I recommend that you prioritize your goals and define very well what type of services you want to hire.

In this sense, consider what your priorities are, while I leave you with a series of criteria that could equally be useful as you look for perfect graphic designer for your business:

1) Budget:

On an average budget, you should be able to find mid-level graphic designers with good enough skills. But on the contrary, if you have financial limitations, you will surely have to sacrifice some of your requirements.

To make way for a beginner designer you may need to put in extra hours to train a resource. In most cases, even beginner-level designers can take inspiration from your inputs and bring something to the table, but it will be you who will be providing the main ideas and the designers can follow from there.

If you have some graphic design experience yourself, then you may be able to win even with younger talent. But if you are a business owner and don’t know much about this field, then I would recommend hiring a polished graphic designer who can add his invaluable efforts that will lift up your brand and your business (which was the ultimate goal).

2) Style:

This is usually a high-priority criterion since the style of the designer will lead to more or less satisfied results. And their style will also define the brand image of your clients. So, focus on their style, and have a deeper look into their portfolio to grab their work style.

3) Efficiency

Timely delivery is the key in most cases. Nothing’s worse than receiving a task so late, that it makes your entire team slow-paced.

For hiring a perfect Graphic Designer, who is an expert with fast results and knows how to deal with deadlines, you’ll need to invest more too. (But it would be worth it, I promise)

4) Experience

When we think about the experience, it is not limited to the number of years someone has been doing his/her job. Apart from the numbers, we can also find testimonies from people from their previous job about their work ethic and dedication.

Several online platforms like LinkedIn and Behance can be very helpful for finding the reviews to shortlist your next Perfect Graphic Designer!

5) Communication

Apart from face-to-face meetings, your designer must be able to communicate through Skype, Facebook, and any other online medium in order to ensure availability as and when required.

He or She must be able to take instructions over the call. I am emphasizing this because it’s important for a perfect graphic designer to understand directions so the work can be done on time and according to the need of the clientele. Otherwise what you end up with is a project submission 2 days after the deadline and the work according to the requirements of your graphic designer and not your client!

Conclusion:

A good graphic designer must be a competent professional, committed to his work. You need to identify which of the above-mentioned aspect is suitable for your project. It is essential to get the best results and benefit your brand with all the advantages of taking care of the visual aspect.

A designer has many great creative qualities, and within your area, you can count on specific services that adapt to a greater or lesser extent to what you need.

As in everything, you must prioritize what your requirements are when working with a Graphic Design professional. Otherwise, a professional and experienced Digital Marketing agency, Mystic Advertising is at your service at all times to provide the best graphic design services for the most reasonable rates!