Color psychology studies hues as an element of human actions, and it is used by brands to bring out different reactions. Don’t you feel surprisingly calm when you’re viewing green fields and blue skies? Ever questioned yourself what does the color red symbolize and why does it make you feel considerably alarmed when gazing at a red stop sign?
Color has been identified to have an influential psychological effect on how people react and behave looking at certain things. Color can time and again be the only cause why people buy certain products. A survey suggested that 93 percent of consumers said they concentrate on visual appearance, also nearly 85 percent claim that color is the major reason of their purchases!
Impact of Colors on People
Red – Generates a feeling of urgency, this can be positively used for clearance sales. Boosts appetite, reason why it is habitually used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, linked to movement, enthusiasm, and desire.
Blue – Men’s favored color. It’s associated with harmony, water, tranquility, and trustworthiness. Blue portrays a sense of safe haven, restricts appetite, and yields productivity. The most common color used by conservative brands looking to promote faith in their products.
Green – Symbolizes health, tranquility, authority, and nature. It is placed in stores to ease customers and for supporting environmental issues. Green stimulates calmness in your brain and creates a mental balance leading to decisiveness.
Purple – Generally associated with royalty, intelligence, and honor. Stimulates problem-solving as well as creativity. Frequently beauty and anti-aging merchandises are promoted through this color.
Orange & Yellow – Jovial colors that promote optimism. Yellow can get babies to cry, while the color orange can activate a sense of caution. A sense of anxiety is also stimulated that can pull in impulsive buyers and window shoppers.
Black – Authority, power, stability, and strength are associated with black. Often a representation of intelligence, but can become overwhelming if used excessively.
Grey – Symbolizes feelings of realism, old age, and solidarity. But ample use of grey can lead an emotional state of nothingness and depression.
White – Portrays feelings of purity, hygiene and security. Sometimes used to project an absence of pigment or neutrality. White space aid in bringing a spark in creativity since it can be seen as an unaltered, clean state.
Applying Color Theory
The usage of contrasts can ease eyestrain and permit readers to pay attention to certain elements. Vibrancy can dictate the emotional reaction that the users have to your design.
Opting for brighter colors, for example, can lead users feeling more enthusiastic, which can evoke improved responses and reactions. But if your website is information-intensive, you may discover that dark color themes will make it easier for readers to comprehend the data better.
Major Brands Using Color Psychology
McDonald’s picks high-energy colors like red and yellow which attracts children, kindles appetites and forms a sense of urgency. Ronald McDonald himself is famous with the children, but he’s also sure to agitate parents speedily. This facilitates quicker customer turnover.
Come to think of it, it’s horrifying how this tactic has been working for Micky D, which might not have been the same incredibly big chain as it is today, if they would not have used red and yellow so commendably. McDonald’s would definitely not be this popular in marketing all those burgers and fries if they would have used the color green!
Fascinatingly, the only high-end global brand to make use of blue-green as its primary color is Starbucks. The usage of blue-green shows that Starbucks hopes to endorse a sense of relaxation in their cafes, inviting customers to come in and get rid of a stressful day through coffee.
What could be a better example than Apple? Apple has undergone great level of evolution since 1977. When comparing their present logo with the 1977 logo, from a colorful logo they came down to a plain grey one. Unlike all the other bright colors, projecting different emotions, grey is emotionless and neutral. For a well-established and reputable company, grey is the perfect choice, as it highlights mass marketing.
Color Psychology Is Best Understood by Us!
Having explained all this, it is now pretty obvious that marketing is all about the game of colors and who would know it better than the experts of Mystic Advertising! Reach out to us and take the right step forwards towards your brand’s global popularity!