PPC Pro 1 – Gets you on top – literally
Do you want to be at the top of Google right away?
If you utilize Google AdWords, you must first bid on your target keyword. If your page is relevant and you bid high enough, Google will rank you first.
Many Advertising companies in Dubai and other marketing agencies around the world help their clients to reach on top of google with PPC.
It gives you a clear picture of what is better “Content Marketing or Paid Advertising”
PPC Pro 2 – It’s Affordable for some
The amount you spend for PPC advertisements (cost-per-click, or CPC) varies by industry. Simply said, some categories (like legal) have higher competition for keywords.
PPC, on the other hand, is completely reasonable in businesses such as e-commerce, education, and job services, according to Wordstream.
PPC Con 1 – It’s not easy on the pocket
You’ll never be able to continue a long-term PPC approach unless you’re flush with cash.
This is due to the fact that you get charged each time someone clicks on your SERP listing.
PPC Con 2 – You’ll be off the charts once you stop paying.
This is the primary disadvantage of PPC. When your funds run out, you fall from the first spot.
Poof. It’s gone.
So who won the race?
Content Marketing entails creating content with the goal of gaining trust and loyalty from your target audience, which leads to profitable results.
Paid Advertising involves paying for a prominent position in search results and the increased traffic that ensues. You get charged each time a visitor clicks on your link.
So, the question arises which one is better “Content Marketing or Paid Advertising”
Both techniques have upsides and downsides, but you cannot favor one over the other. Putting all of your eggs in one basket is a dangerous tactic.
Instead, PPC and content marketing are situational:
Sometimes you need targeted visibility and the instant impact of PPC to increase the number of people who see your content. (However, forget about conversions if your content stinks.
You also need amazing, consistent content assets that can climb the SERP ranks and provide ROI month after month, year after year.
One thing you’ll notice about the instances above is that they both require great content as a basis.
Mystic Advertising, like many other advertising companies in Dubai, offers Social Media Marketing to business owners and marketers that wish to expand their business reach and brand exposure.
After reading all the facts and figures what do you think which one is better for your business growth, Content Marketing or Paid Advertising?
Moreover, visit the official website of Mystic advertising , one of the most renowned Advertising companies in Dubai to know more about their services and do share your views and feedbacks in the comment section below.