Destination X

Project Overview

The primary objectives of the Destination X event organized by Abdulla Al Masaood & Sons Group (AMS) in collaboration with Mystic Advertising were:


Brand Identity Creation: To develop a unique and captivating brand identity for Destination X, reflecting the essence of AMS Group and its associated brands.


Customer Engagement: Engage and delight AMS Group’s executives and customers by creating a memorable and immersive event experience.


Brand Promotion: Enhance brand visibility and awareness of AMS Group and its associated brands through well-executed social media promotion and event coverage.

Project Highlights

  • Event Coverage
  • Pre-Hype & Post Hype of the Project
  • Personalized e-invites
  • Videography
  • Photography
  • Social Media Posting


Diverse Audience: AMS Group caters to a diverse audience with various interests and backgrounds. Creating an event that appeals to this wide range of individuals was a challenge.

Competing in a Saturated Market: The event market is saturated, making it challenging to stand out and create a unique identity for Destination X.

Ensuring ROI: The event needed to justify its investment by generating tangible results in terms of increased brand recognition and engagement.



Brand Identity Creation:

Mystic Advertising conducted an in-depth analysis of AMS Group’s brand values, vision, and culture to create a brand identity that resonated with the organization. Also, a professional logo and branding materials were designed to reflect the group’s commitment to excellence and innovation.
Brand Promotion:
Mystic Advertising leveraged social media platforms to create buzz around Destination X, using a strategic content plan.
Event posters were strategically placed on social media to boost awareness.
Our professional event coverage team captured the event’s essence and shared it on various media platforms.
Personalized e-invites were sent to build anticipation and excitement

Visual Results.


The Results

Brand Identity Creation:

The brand identity received positive feedback from attendees, reinforcing the image of AMS Group as a forward-thinking and customer-centric organization.

Destination X exceeded expectations with high attendee satisfaction rates, fostering a deeper connection between executives, customers, and the AMS Group.

Brand Promotion:

Social media promotion generated a significant buzz, with an increase in followers and engagement on AMS Group’s social channels.

Event coverage videos and photos garnered thousands of views and shares on social media.


Destination X proved to be a remarkable success in enhancing the AMS Group’s brand image, engaging its executives and customers, and increasing brand visibility.

The collaboration with Mystic Advertising demonstrated the power of effective branding, engaging event experiences, and strategic marketing efforts in achieving these objectives.
The event’s success not only improved the perception of the AMS Group but also contributed to its long-term growth by strengthening customer loyalty and brand recognition.