HMB Homes

Real Estate Development

Project Overview

Renowned as a distinguished real estate developer in Dubai, HMB Homes Real Estate Development specializes in crafting luxury boutique residential projects in Dubai’s highly sought-after neighborhoods. 


Teaming up with Mystic, HMB Homes aimed to orchestrate a triumphant launch for their latest residential endeavor. The objectives encompassed establishing a robust PR presence, skillfully promoting the event and project through social media channels, and generating substantial anticipation and excitement surrounding the grand unveiling of the project.

Project Highlights

  • Pre-Hype & Post Hype of the Project
  • Social Media Management
  • Digital PR
  • Influencer Marketing
  • Marketing Collateral of the Project
  • Event Coverage


Competitive Market and Tight Deadlines: In a fiercely competitive real estate market, our team faced the challenge of synchronizing multiple elements. This included identifying suitable influencers for PR, orchestrating a successful launch event, providing comprehensive event coverage, and crafting a holistic strategy for both pre-launch and post-launch campaigns to firmly establish the project in the minds of the target audience.



Digital and PR-Driven Approach: Our core strategy centered on a digital and PR-driven marketing approach. We strategically engaged key influencers to harness their reach and credibility, leveraging their platforms to build excitement and anticipation.


Gradual Social Media Unveiling: Simultaneously, we initiated a dynamic social media campaign that gradually unveiled details about the upcoming project launch event. This staggered approach allowed us to arouse curiosity and drive event attendance as the event date approached.


Personalized Invitations: To further enhance engagement and amplify the event’s impact, we meticulously crafted personalized invitations for prominent figures in the real estate sector. Their presence at the event added prestige and contributed to its overall success.

Visual Results.


The Results

The website development approach focused on user-centric design and functionality:


Trustworthy Tradesmen Showcase: The website prominently features Plumus’ extensive network of skilled tradesmen, emphasizing their commitment to reliability and high-quality workmanship.


Intuitive User Experience (UX): The platform was designed with a user-friendly interface, allowing homeowners to easily browse tradesmen profiles, read customer reviews, and select the ideal professional for their project.


Efficient Communication Tools: Features were integrated to enable homeowners to request quotes, communicate directly with tradesmen, and track the progress of their projects in real-time.


Inspiration and Advice Blog: A dedicated blog section was created to offer design ideas, DIY tutorials, and maintenance tips, serving as a valuable resource for homeowners embarking on their home improvement journey.