Video content helps deliver messages more effectively while also striking an emotional chord through visual and auditory storytelling elements not present in text.
The advancement of improved mobile devices has empowered broad video utilization – available always and at any time. Video content is in right now, and many marketing teams are searching for innovative approaches to utilize it in their digital marketing strategies.
It is an adaptable and engaging content format that not just gives us a genuine image of what is happening; it’s also simple to share over numerous platforms.
Quick tips for Marketing through Video Content:
Optimize for mobile viewing
Keep it short
Consumers will in general float towards video content since it’s simpler to process. Digital marketers are noticing this, resulting in an uptick in overall importance being placed on this channel versus other content styles.
After watching a video, 64% of users are more likely to buy a product online. Marketers feel increasingly positive about the arrival on investment offered by video than any time in recent memory, as it proceeds to firmly impact traffic, leads, deals, and crowd understanding.
If we talk about traffic, leads & sales then videos drive an increase in organic traffic, marketers who use video grow much faster than non-video users moreover, videos can increase landing page conversions by 80% or more.