Exploring Different Brand Types – A detailed Guide

Exploring Different Brand Types – A detailed Guide

August 11, 2018, Author: mystic-admin_@

When we discuss a brand, we consider it as one thing. However, if we deeply study the term ‘brand’ itself, we realize its diversity. According to our understanding and with a little research – thanks to Google – we have come up with a conclusion that there are at least 21 different types of brands. So, let’s know more about each type!

Different Types of Brands:

Personal Brand:

It is also known as an individual brand. It is one of the types of brands that have been built by individuals in order to excel in their careers. It is about a person marketing themselves using different platforms of media. Since it is not backed by any strategy, experts even doubt in considering it as a brand type.


Product brand:

As goes by the name, these types of brands are purposed to promote a particular product. The best use of these types of brands is made by the Fast-Moving Consumer Goods (FMCG) companies to market their products using multiple advertising techniques and trends, making their brand familiar among customers.


Service brand:

It is usually purpose to promote services that a business is offering. It involves a lot of factors, making it a bit more complex than a product brand. Marketers have to focus not only on the value but its price as well because you may find a lot of other entities providing similar kinds of services.


Corporate brand:

The responsibilities in terms of a corporate brand also known as an organizational brand are pretty vast. It is because it represents the overall organization as well as its relatability to the audience. These types of brands are required to maintain their reputation which is very important for the credibility of a business.



Investor brand:

It involves more of a public share. For an investor brand, everything has to be kept very clear and explicit to drive more individuals to invest in it while taking into consideration the different aspects of financial strategy.



NGO or Non-Profit brand:

While the brand is being formed there is a will that decides whether it will be for profit or not profit brand. These types of brands are usually operating upon getting funds from the public and different sources. The basis of the formation of such kinds of organizations is usually humanitarian causes or welfare work.


Public brand:

That is something new to be included in the categories of brands. However, to gain the trust of people, governments and public organizations execute various operations under the umbrella of a particular brand name. This help their operation to become easily recognizable by people.

Activist brand:

Social activists seem to be very active these days, highlighting issues on social media by spreading their message globally. However, for almost each of issue, they use a specific title or name. However, it is known as the activist brand, the base of which is a particular cause or an issue.


Place brand:

Not only things but places are also being branded these days. This is one of the biggest advertising tools used by entities operating in the travel industry to promote their businesses. Each city or a particular location within a country is recognized due to some specialty. This what makes the desired Place Brand to be known globally.


Nation brand:

The spectrum of the term ‘brand’ has been widened because of the ever-changing trends and now that we have another category known as ‘Nation Bran’. As goes by the name and unlike a place brand that was limited to a specific location, these types of brands represent the entire country or nation on the whole.



Ethical Brand:

These types of brands describes the very nature of this category of the brand. Entities around the globe that are famous in public want to fall into this category. Representing itself as an ethical brand makes them increases its credibility as they keep a keen eye on its activities in order to fulfill Corporate Social Responsibilities (CSR) principles.


Celebrity brand:

We follow a lot of celebrities these days and stay updated with the latest happenings about them. In the modern day, being a celebrity means you have to do a lot of effort while coming up with interesting and engaging content. Multiple social media platforms are usually the main source for us to get all the latest information about our favorite celebrities.


Ingredient brand:

Bigger products are manufactured using small components and ingredients. The more famous ingredients are incorporated into a product, the more they raise its value this is where the ingredient brand plays its role. We usually see computers carrying the label of intel or any other company that has been involved in its making.


Global Brands:

We have seen these types of brands go global in the last few decades of the 1900s. Most of these brands belong to the household products. They have been widely used and it is their usefulness that they have gained global popularity.

The products/services being delivered under the umbrella of such brands are in accordance with the cultural preferences and expectations of people dwelling in a particular region.


Challenger brands:

While the concept of startups is thriving globally, it is increasing the number of these types of brands in international market. The purpose of these brands is to challenge the characteristics of products/services already provided by an established brand. It is a world of constant competition.



Generic brand:

Generic brands are based on the characteristics they carry that make them extremely common. Availability of similar product or services in abundance with absolutely no distinctive feature at all cause a generic brand to take shape. We also see some products that are useful but have no brand value; they also fall into this category.


Luxury brand:

A whole lot of customers in the markets around the world today belong to the elite class. They have their choices and preferences. They are in search of exclusivity and exquisiteness if they want to follow a brand. Well, these are the factors that make luxury brands stand out from the others. Rolls Royce from the automotive industry is a pure example of a luxury brand.


Cult brand:

The role and purpose of the existence of this kind of brand are no different than challenger brands. All the already existing brands have to face competition and they come up with more attractive strategies to give them a hard time. Cult brands have fewer customers and their main focus is to retain their followers.



Private brand:

Private brands are also known as private labels. Their existence is limited but impactful. They are like retail offerings by one business on the behalf of another business in order to raise up the bar in terms of value, appeal, and credibility of a particular entity.



Clean Slate Brands:

Not having much of the history or past, these types of brands are thriving in today’s world. They defy the concepts of rigidness and they are according to the new strategies. People are more attracted to these types of brands than the brands that are already established in the market.



Employer brand:

The responsibility of an employer doesn’t end with setting up a successful business and hiring a talented staff, it goes way beyond that.

In order to make their organization more attractive, they have to form a brand based on their entrepreneurship and the role that has been playing them in order to provide a satisfactory working environment to their employees.

What can we do for your type of brand?

No matter the category of brand, we cater to all sorts of branding needs of our customers effectively. The branding experts at Mystic Advertising use their vast experience and knowledge in order to derive the most feasible approach to achieve the desired output.

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