What impact do Valuable Employees create on your Business?
Customers are losing faith in brand messaging: a recent study released by Edelman shows that only 48% of people in general trust businesses, down from 58% in 2017.
Internet users are less willing to respond to ads or branded content: last year, 25.2 percent of global internet users blocked ads on their connected devices.
In parallel, news feed algorithm changes make it challenging for companies to reach their audience on social networks such as Facebook, Twitter, or Instagram.
More and more businesses are integrating word-of-mouth marketing and valuable employee advocacy into their marketing strategy to overcome those challenges and here are the reasons why: