Add-on forms like folded leaflets, pamphlets, flyers, posters, and business cards are used in marketing by less established or new firms trying to create a reputation of their firm by selling their competitive products in the market.
With add-ons, there is an endless opportunity for marketing for everyone. For example, you could get flyers for your start-up Cafe and make them available at book stores, and newsstands and at the same time hand them out to students outside a school or college in less time and low budget.
Offline marketing strategies include things like sponsoring branded bookmarks in your local library or putting sign boards with ad or business details in public parks and other places.
Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign.
Regardless of what we say, believe and hope about the Internet and our online world, in the end, whatever we do happens in the real world only. We can only feel and enjoy tangible things and objects.
You cannot feel virtually, and it can be tailored to give a personalized experience, but it can never be as personal as the physical world. No matter what, physical media in the physical world has real significance and value.
There is no doubt that offline marketing has its own effectiveness but of course, the best would be a combination of offline and online marketing to boost sales and spread the word further and further.