Applying Color Theory:
The usage of contrasts can ease eyestrain and permit readers to pay attention to certain elements. Vibrancy can dictate the emotional reaction that the users have to your design.
Opting for brighter colors, for example, can lead users to feel more enthusiastic, which can evoke improved responses and reactions.
However, if your website is information-intensive, you may discover that dark color themes will make it easier for readers to comprehend the data better.
So, color psychology for marketing needs to be understood completely before applying this in your strategy.
Major Brands Using Color Psychology for Marketing:
McDonald’s picks high-energy colors like red and yellow which attract children, kindle appetites, and form a sense of urgency. Ronald McDonald himself is famous with children, but he’s also sure to agitate parents speedily. This facilitates quicker customer turnover.
Come to think of it, it’s horrifying how this tactic has been working for Micky D, which might not have been the same incredibly big chain as it is today if they would not be used red and yellow so commendably. That’s how big impact color psychology for marketing purposes creates!
McDonald’s would definitely not be this popular in marketing all those burgers and fries if they would have used the color green!
Fascinatingly, the only high-end global brand to make use of blue-green as its primary color is Starbucks.
The usage of blue-green shows that Starbucks hopes to endorse a sense of relaxation in their cafes, inviting customers to come in and get rid of a stressful day through coffee and that’s the best example of using color psychology for marketing.
What could be a better example than Apple? Apple has undergone a great level of evolution since 1977. When comparing their present logo with the 1977 logo, from a colorful logo they came down to a plain grey one. Unlike all the other bright colors, projecting different emotions, grey is emotionless and neutral.
For a well-established and reputable company, grey is a perfect choice, as it highlights mass marketing.
Color Psychology for Marketing Is Best Understood by Us!
Having explained all this, it is now pretty obvious that marketing is all about the game of colors, and who would know it better than the experts of Mystic Advertising? Reach out to us and take the right step forward towards your brand’s global popularity!