Marketing is a quickly evolving field. The new campaigns, ads, and discoveries – can become stale as early as 24 hours. As new technologies, software, and applications are developing; the breakthrough rate is increasing. This has not just led to an increase in digital marketing but also pushed conventional marketing up a notch but there are some marketing myths that people follow.

If businesses are not fast-paced with the evolving marketing they can crumble in between marketing giants. Companies should be performing tasks in a manner so they stay updated with the changes in the marketing industry.

With all the hustle and bustle in the marketing industry – people tend to believe whatever misconception is thrown at their way. This gives a greater ground to the myths to breed which leads to the marketing mishaps people make.

Top Marketing Myths need to be Debunked:

Here are the biggest marketing myths that need to be debunked in order to ace the marketing industry:

• Negative Feedback should be ignored

Whenever a brand starts marketing on social media – they think that this will only bring furthermore customers and reach, but honestly social media platforms are a space where marketing campaigns are open for criticism as well as compliments.

Businesses perceive that responding to comments and queries which are positive is the only gateway to success but it is just one of the few marketing myths. Ignoring negative comments can lead to building the idea that the business doesn’t care about consumer critiques.

So, always respond to negative comments in a strategic manner – respond to them quickly before they get trolled. Your quick responses would make the consumer believe that you care about their concerns and critiques.

• Content Marketing is not for everyone

Whatever industry you are working for be it textile, construction, advertisements, etc. Content Marketing is always a space that is booming; if a company doesn’t invest in content marketing thinking their niche doesn’t require it, they are just believing on these marketing myths.

Businesses just need to get their content marketing done right – the competitor you see dominating the SERPs – it’s because they carry out content marketing professionally and efficiently.

• Social Media Marketing only generates new customers

Undoubtedly, you can gain more customers via social media marketing but believing that SMM is one of the huge marketing myths. Brands need to realize that their clients are not converted overnight only because of their SMM but instead, it’s how they deliver what they promise on their social media accounts.

Don’t believe in the fact that social media marketing’s only purpose is to bring new customers instead learn to create a relevant marketing strategy to keep existing customers looped in.

• One social media profile is enough.

A lot of businesses think that reliance on one social media profile can drive their marketing to the higher-ups. But honestly, that’s the worst one can believe – this is one of the biggest marketing myths that investing your time on a single social media profile is better rather than investing in all the social media platforms. Businesses need to understand that each social media platform works for a different reason.

If you go for the pick and choose the method for social media platforms then your customer base will crumble soon. Businesses operating in this era should have operating social media accounts on all social media platforms.

• SEO isn’t necessary

SEO (Search Engine Optimization) is a marketing method that is as old as time. Businesses think since it is an outdated method; it is not necessary (yep, that’s one of the marketing myths people believe in). While on the contrary, SEO is one of the most useful marketing techniques and arguably the most successful technique to exist.

SEO brings distinction to your business identity. If properly used; this technique can help your business rank the highest. SEO can help your business target market globally and ensure to generate leads.