Do you know that your Pay-per-click (PPC) Campaigns and your Search Engine Optimization (SEO) are of no good if your keywords are not branded?
For digital marketing, few tools wield as much power as branded keywords. These seemingly simple words and phrases are the keys to unlocking your brand’s online potential, driving traffic, and ultimately, boosting your business.
But here’s the catch: using branded keywords effectively requires more than just sprinkling them throughout your content. It’s about crafting compelling introductions that captivate your audience from the very first click.
Whether you’re a seasoned marketer looking to fine-tune your skills or a newbie eager to learn the ropes, this guide is your roadmap to success.
In this article we will be talking about these keywords and how can you target the correct audience efficiently without wasting your money on marketing.
Difference between branded and non-branded keywords
To explain in a simple manner how branded keywords are different than non-branded keywords – a branded keyword is a keyword that includes the brand name.
While a non-branded keyword is a keyword that does not include the name of a brand.
Branded keywords look like this: “Nike Mercurial” “Adidas Predator”
Non branded keywords look like this: “Best shoes for football” “football shoes”