Do you know that your Pay-per-click (PPC) Campaigns and your Search Engine Optimization (SEO) are of no good if your keywords are not branded?

For digital marketing, few tools wield as much power as branded keywords. These seemingly simple words and phrases are the keys to unlocking your brand’s online potential, driving traffic, and ultimately, boosting your business.

But here’s the catch: using branded keywords effectively requires more than just sprinkling them throughout your content. It’s about crafting compelling introductions that captivate your audience from the very first click.

Whether you’re a seasoned marketer looking to fine-tune your skills or a newbie eager to learn the ropes, this guide is your roadmap to success.

In this article we will be talking about these keywords and how can you target the correct audience efficiently without wasting your money on marketing.

Difference between branded and non-branded keywords

To explain in a simple manner how branded keywords are different than non-branded keywords – a branded keyword is a keyword that includes the brand name.

While a non-branded keyword is a keyword that does not include the name of a brand.

Branded keywords look like this: “Nike Mercurial” “Adidas Predator”

Non branded keywords look like this: “Best shoes for football” “football shoes”

WHY ARE BRANDED KEYWORDS IMPORTANT?

Brand Recognition: These keywords help reinforce your brand identity and make it easier for customers to find you online.

Higher Conversions: Users searching for these keywords are often further along in the buyer’s journey, making them more likely to convert into customers.

Competitive Advantage: Owning your keywords prevents competitors from stealing your potential customers.

USING BRANDED KEYWORDS EFFECTIVELY:

Now the question stands that “how can branded keywords be used effectively”

In the bustling digital arena, competition for online visibility is fierce. If you want your brand to stand out and thrive, mastering the art of using branded keywords effectively is essential. These strategic keywords are not mere words; they are the building blocks of your online identity.

They can be the difference between your target audience discovering your content or getting lost in the digital noise.

Let’s discuss the secrets of leveraging these keywords to their full potential.

Keyword intention:

When people conduct keyword research it tells a lot about their intention behind the search.

If someone is using a non-branded keyword such as “best shoes for football”, he is actually trying to gain the results with the intent of gaining knowledge or comparison.

But if someone uses a branded keyword such as “Nike mercurial”, it shows their intent that they have already fixated their mind on buying a Nike Mercurial and they must be only checking prices or looking for vendors.

The funnel:

If you really want to succeed when it comes to PPC and SEO campaigns or strategies, you should know how to target the audience. For that, you need to follow the funnel which starts from the top – the sequence from top to bottom is:

1) Looking for information.

2) Vendors

3) Ready to buy.

4) Looking for discounts or sales.

5) Actually buying.

Decision Making:

When it comes to the use of branded and non-branded keywords – the decision totally depends upon what your campaign or strategy goals are.

Let’s assume that you have a furniture store as a brand and you want to create awareness among the audience and use both methods i.e. SEO and PPC.

Now, with the sole goal of creating brand awareness –  you will use non-branded keywords since people do not know about your brand. So, if you want to create awareness about the sofa you sell you can use non-branded keywords like “comfortable sofa set” “best sofa sets in UAE”. This will help your ad or list come up on search results.

When it comes to selling a direct product that your audience is well aware of  then you will use these keywords.

For example, Ikea would not be using non-branded keywords to sell their sofa set as the audience is very well aware of the brand name.

MEASURING SUCCESS:

Ultimately, the brilliance of your keyword strategy will be reflected in various metrics:

Increased Organic Traffic: A rise in the organic traffic generated by branded keywords is a positive sign.

Higher Conversion Rates: Look for improved conversion rates among users who land on your website through branded keywords.

Brand Recognition: Track your brand’s mentions and visibility in search results.

Customer Feedback: Keep an eye on customer reviews and feedback related to your branded keywords.

In conclusion, these keywords are a powerful tool for enhancing your brand’s online presence. When strategically implemented and continuously monitored, they can make your brand shine in the digital sphere.

By following the steps outlined in this guide, you’ll be well on your way to turning the basics of branded keywords into brilliant results for your business.

You can also visit the website of Mystic advertising and explore our 360 marketing related services to elevate your brand image.