New Technologies, Newer Tactics:
With over 70% of the world’s population owning smartphones and many businesses transitioning to online work platforms during the Pandemic, technology has evolved, and marketing strategies have developed alongside it. In the UAE today, 78% of marketers say their strategies are data-based.
Along with the availability of information, there are several digital marketing methods to target consumers, including:
1) Search Engine Optimization
2) Email Marketing
3) Social Media Marketing
4) Pay-Per-Click Advertising
5) Content Marketing
6) And more!
This is not an exhaustive list. Not only is digital marketing competitive, but it is also ever-changing. Companies must dedicate themselves or hire agencies to remain on top of the online market.
Constantly changing algorithms, marketing analytics, and insight into consumer behavior are essential aspects of development in digital marketing and are extremely helpful to your business journey.
Agencies like Mystic Advertising, concentrate on facilitating and developing marketing strategies for companies to excel in their digital advertising.
For more information on how marketing agencies can help your businesses, read our blog, The Benefits of Hiring a Top Tier 360 Agency For Your Business.
Brand Development and Trust Building:
A substantial factor in why digital marketing is important for business is that it can help humanize your business and form a lasting bond with your customers.
Social media platforms provide a more intimate space for users to connect with companies, and effective digital marketing can help create a stronger brand image.
Customers now expect to engage with your business in real-time, and companies in the UAE are fighting to keep up with that increasing demand. With social media marketing and online campaigns, customers can see different sides of your company and become familiar with your online presence, resulting in a friendlier and more trusting relationship.
Not only this, but customers can also review, endorse and market your business for you. Up to 89% of users research products online before buying them. Influencer marketing and user reviews significantly control your brand’s perception, and digital marketing can help steer that perception in your favor.
Cut Costs and Have Backups:
Digital marketing saves on the money you would otherwise spend on printing brochures, putting up billboards, and paying for advertisements on television. You can set up multiple social media accounts for a fraction of the price, create targeted online ads, and make relevant websites and content for your business.
This will help you reach a wider audience while keeping your expenses to a minimum. Furthermore, it reduces the pressure on your traditional marketing methods to keep your business relevant. If one seems to fail, the other is there to cushion the blow.
Diversifying your marketing methods can act as a safety net and promote your business growth, which is why it is necessary for your enterprise.
We hope this list has helped you understand why digital marketing is important for business. As the world moves forward, we must move along with it, lest we find ourselves stuck catering to the past.
However, we do understand the transition to digital marketing can be intimidating, not to mention it is an overwhelming world to master.
That is why Mystic Advertising, based in Dubai, offers a host of services to help your business create and develop successful content that will engage your consumers and solidify your brand image. For more information on our services, visit our website.