Whenever you check Instagram, Facebook, and other social media platforms you usually see business-to-consumer (B2C) companies blowing our minds with their awesome B2C marketing tactics targeting customers directly but you won’t find any B2B companies targeting with B2B Marketing techniques.
If you think – you will rarely re-call a textile company providing stocks to export companies coming up with irresistible ideas on social media. It’s not that they’re not good with marketing but they’re rare.
As per the market knowledge, many B2B companies struggle with marketing tactics or they feel like there is no need for it. Unlike B2C companies the B2B companies are still dependent on traditional ways such as networking, cold calling, etc. These tactics are still valid and should be used but these tactics cannot be applicable on social media.
B2B Marketing Strategies:
Instead, B2B companies should integrate better strategies for socials and for better results. Here’s what you can do to work on your B2B marketing strategies:
1) Be found – get the website
Having a website is what will get you know in the digital world. A lot of B2B companies understand this but they do not acknowledge the importance of it.
Websites are known as digital kingdom – It’s a space where you share your work, network with other businesses, narrate your brand story and most importantly your website is your first impression. It gives your customers an engaging experience with easy navigation.
2) Content Strategy
When it comes to the B2B companies they know how to explain their business in their network really well. But, when it comes to writing creative content (blogs, info graphics, and copywriting) they lack here.
The content strategy should work in a proper format such as content should be created with company information and education as primary strategies while products and services should be strategized as secondary.
3) B2B marketing and the SEO
In order to boost authority and reach a particular visibility – you require a strong search engine optimization (SEO) and relevant content. Most of the SEO factors are dependent on the social activity.
You have to get social and be present on your social media channels regularly – so the other networking businesses can see you being relevant.
4) Get creative with social media
B2B marketers usually think that posting corporate knowledge will build the hype and their boat will keep sailing but they are actually wrong. When you enter into social media marketing full of millennial and GEN-Z you need to keep your content creative and edgy.
Dull content will get you nowhere. You need to start engaging with people online and network with them with your posts, comments and shares. If you think LinkedIn is the only social media platform for corporates then you are wrong.
So, get your creative juices to flow – because trust us, B2B marketing is fun.
5) Get a creative marketing team or a manager
If you do not have a marketing team or a manager for your social media management – then get one right now.
Hire a creative head that can make strategies which can turn your dry corporate business into known creative marketing superior. Don’t expect your E-commerce department to handle social media. Remember, perfection is always developed by its master.
So, are you using social media for your B2B marketing?
In this day and age we are not at a spot that we question the use of the social media. We have already proven above how important it is to use social media in this day and age for B2B marketing.
Now, what you need to do is strategize as per your business and make it work with a social media manager.
If you’re still not on social media, then trust you need to get onto it as soon as possible because it’s the social media marketing which can get you leads and grow your brand developing its identity.